Zero-Cost Advertising Strategies for Your Business

Marketing is the key to running a successful business. But you can quickly sink your advertising budget into a small handful of sponsored posts or programmatic ads and have nothing to show for it. After all, consumers have to see your brand an average of seven times before you become their “top-of-mind” choice. How can you accomplish that kind of brand awareness without breaking the bank?

Below, we’ve put together zero-cost advertising strategies for your business that you can use to create brand awareness and attract new customers.

 

Optimize Your Social Media Presence

We know you already have a social media marketing strategy. However, many online business owners fail to go the extra mile when it comes to maximizing their social media presence. Below, we’ve compiled quick and easy ways to make the most of social media.

 

Create a Complete Business Profile on Each Social Media Platform

Depending on the type of products you sell, you may have decided to intensely focus on two or three platforms for your social media marketing strategy. On these primary platforms, you should make frequent posts and engage with your audience.

However, you should have a presence on other platforms with links to your primary social media accounts. Create posts for these secondary accounts at least once or twice a month. Follow these guidelines for creating a complete business page on each social media platform.

● Make sure your business profile contains complete information about your business, including your website and contact information.

● Make sure your visitors can quickly see what kind of business you are.

● Don’t forget to complete your About Page with relevant information about your business, including its history and a little information about yourself.

● Complete your business profile with eye-catching photos and visuals.

 

Post the Right Kind of Content on Each Social Media Platform

Facebook: All kinds of content work well on Facebook. Try a mix of videos, memes, informational links, and links back to your website.

LinkedIn is more about positioning yourself as a thought leader rather than selling your TVCMALL products. If you post or share content on LinkedIn, make sure it’s professional and thoughtful.

Instagram is all about visuals. Your photos and other visual content will take up most of the screen when followers view your Instagram posts. Make sure photos are striking and pleasing to the eye. Don’t forget to use Instagram hashtags.

X, formally known as Twitter, is more than short blurbs of text. You can now post photos and videos, too. X is most useful for joining the conversation around trending topics. So, keep an eye on relevant hashtags and create relevant posts that add to the conversation.

Pinterest: About 80% of frequent Pinterest users have found new products and brands on the social media platform. You can take advantage of free advertising on Pinterest by pinning eye-catching photos with engaging captions. Most users access Pinterest on their phones, so use images with a 2:3 aspect ratio in which its height is one and a half times longer than its width.

 

Additional Social Media Tips

Here are some additional tips to make the most of free advertising on social media.

● Research and use hashtags where appropriate.

● Create a business account rather than using your personal account.

● Use the insights available for businesses on each platform to measure your performance.

● Create content that encourages engagement, such as surveys, open-ended questions, and calls for photos.

 

Other Free Advertising Strategies for Your Business

Social media is far and away your best bet for getting the word out about your online business. However, there other places on the internet when you can find your tribe and increase your brand’s awareness.

 

Participate in Online Forums and Groups

There’s an online forum, group, and conversation thread for every topic under the sun. Find the places where your customers hang out and make meaningful contributions. Here are some ideas for places to go.

● Quora: This Q&A website is a place where users can ask questions and get quality answers from experts like you. Search for questions related to your products and provide thoughtful and helpful answers, along with a link to your website.

● Reddit: Similar to Quora, Reddit is a platform in which users can connect over shared interests. Find topics and communities related to your products and make meaningful contributions.

● Facebook Groups: New groups are popping up on Facebook every day. Most of them won’t allow you to advertise or share your website. However, you can make useful contributions to the group. Interested users can click on your profile where they can find your business information.

● Discord: Boasting 150 million users per month, Discord is a platform on which users can create and join communities based on shared interests. You can find existing communities related to your TVCMALL products, or you can create a community for your current and potential customers.

 

Use These Free Marketing Strategies for Your Business

Research shows that consumers have to see your brand about seven times before you become their “top-of-mind” choice. Build your brand awareness by making sure your brand has a presence in the online places where your customers hang out. With these zero-cost advertising strategies, your business will THRIVE when you increase awareness and trust around your online store.