Social Media Management Apps to Drive Traffic to Your Website

As an owner of an e-commerce store, you're wondering how to drive traffic to your website. After all, the more users who visit your site, the higher the likelihood that a percentage of these users will convert into paying customers. But as you've figured out by now, driving traffic to your website is way more challenging than you thought — right?

 

If your website traffic figures are lower than you wanted, there's no need to feel bad. Every store owner experiences this at some point, even those with expert search engine optimization (SEO) skills. However, you should be concerned if you're relying exclusively on traffic from the search engines.

 

Many website owners have felt the pain of relying too much on Google Search. Every time Google makes changes to its Core Updates, many websites experience severe traffic drops and even decreased rankings. That's scary, and you may have experienced this yourself.

 

So, how do you mitigate the severe drops often caused by these Core Updates? The first step is to follow Google's recommendations on what improvements you should make to your website. The next step is to diversify your traffic sources so that you don't rely solely on Google Search or other search engines.

 

Follow the strategies of the world's best digital marketers by taking advantage of social media traffic. These marketers understand that the most popular social media platforms have captive audiences due to the network effect. So, they drive traffic to website 'X' by engaging with these audiences using effective marketing strategies and social media management apps. The good news is that you can do the same, as we'll reveal in more detail below.

 

 

Pick the Right Social Media Platforms

 

While many popular social media platforms exist, pick only those most suitable for your business. That's because you only want to spend time and effort on platforms with users who would be interested in your online store and its products.

 

So, if your customers are young and fashionable, pick platforms like Instagram, Pinterest, and TikTok. If your customers are gamers and computer geeks, choose Discord, Twitch, and X (former Twitter). And if your customers are obsessed with tech gadgets and smartphones, focus on Facebook, Reddit, and YouTube.

 

If you've already established a strong presence on social media, consider expanding further. Popular instant messaging apps, such as Snapchat, WeChat (highly popular in China), and WhatsApp, present additional opportunities to market your business and increase traffic to your website.  

 

How to Get Traffic to My Online Store with Social Media?

 

Follow these simple steps to drive traffic to website you own:

 

● Content: Create engaging and relevant content for the social media platforms you have a presence on. Adjust your content strategy based on user feedback and engagement levels.

 

● Storytelling: Tell a gripping story in your posts, but ensure you're persuasive and authentic.  

 

● Impact: Your content and posts will only stand out if you apply eye-catching images and videos combined with powerful headlines.

 

● Hashtags: Add the most appropriate tags so your posts become visible to the largest pool of users.

 

● Questionnaires: Users love engaging with polls and questionnaires, so run them regularly. The feedback you receive from users will reveal if they correspond with your customer personas.

 

● Giveaways: Giving away freebies is one of the best ways to increase traffic on website via social media. Consider running contests regularly to draw a larger audience.

 

● Influencers: Team up with popular influencers who will be good representatives for your brand so that they can promote your online store and products. You may need to pay them to create unboxing videos or sponsored content.

 

Choose the Social Media Management Apps for Your Needs

 

Need a social media management app to schedule posts, engage users, and track analytics from one place? Then, here are several top picks TVCMALL recommends to help you unlock maximum value from your social media channels:

 

● Meta Business Suite: If you need to effectively manage your Facebook and Instagram accounts, this is your go-to tool. You can also set up a WhatApps Business Account within Meta Business Suite and even manage all your messages in Facebook Messenger, Instagram Direct, and WhatApps from a central point.

 

● SocialPilot: This AI-powered management tool helps you schedule and publish bulk posts and repurpose content to save time and money. It also integrates with all the major social media platforms and is reasonably priced, making it an incredibly versatile tool for most online store owners.  

 

● Hootsuite: Renowned for its excellent analytics and time-saving capabilities, this tool is popular with digital marketers and website owners. It also features powerful AI content creation capabilities, integrates with most platforms, and is used predominantly by brands who wish to market on X.  

 

 

Conclusion

 

Driving traffic to your online store should be a top priority. While this isn't easy, you can turn the tables in your favor if you adopt the right marketing and content creation strategies on social media. Since you'll establish a presence on several platforms, use a social media management app to handle all your engagements and campaigns from one place.

 

Contact TVCMALL today to learn more about our phenomenal products and opportunities to help you THRIVE!