Scaling Your Dropshipping Business for Christmas

It’s no secret that the Christmas season marks retailers' most profitable time of the year. As a dropshipping business owner, you can earn much of your revenue during the last two months of the year. But you can only do that if you have a solid plan for scaling your dropshipping business for Christmas.

 

Why Holiday Shopping Is Important to Online Retailers

Christmas shopping is big business. And over the last few years, online retailers have enjoyed an ever-growing piece of the pie when it comes to holiday shopping.

In the UK alone, shoppers spent almost £31 billion online during the Christmas season in 2022, according to Statista. And in the U.S., holiday online sales totaled $239 billion. Across the board, shoppers are choosing to buy more online every year.

November and December make up just over 16% of the calendar year, yet sales during these two months account for 30% of retail revenue. It’s easy to see that successfully scaling for Christmas will help your dropshipping business thrive.  

 

Make SMART Goals

As with any plan, it’s important to be SMART. You’re more likely to accomplish your goals when they are specific, measurable, achievable, relevant, and time-bound.

For example, you don’t want to just increase sales. You want to increase December sales by 15% over last year. By being specific, you can accurately estimate how many resources you need to devote to accomplishing your goal.

 

Determine Your Focus Dates

Online retailers have a variety of special dates on which to focus their marketing efforts, from Black Friday to Cyber Monday to Free Shipping Day. Focusing your deals on dates creates a sense of urgency for the customer.

Put a time limit on deals that are too good to pass up. And offer discounts on your most popular items. You can even pull customers with a steeply discounted product. Then, encourage customers to purchase other items to reach a purchase threshold for free shipping. You can also try some of these other marketing strategies:

● Offer personalized discounts to existing customers.

● Create “Flash Sales” that last only a few hours.

● Offer coupon codes so customers feel they are getting a deal without sacrificing quality.

● Live stream on your focus dates.

 

Create Your Marketing Calendar and Materials

To bring customers to your online store, it’s essential to create marketing materials and distribute those materials strategically. Think about all the marketing content and ads you’ll need, then create a calendar for producing and distributing the content. The type of content you should consider includes:

● Blog articles: Content is still the number one way to get people to your site. Blog content can do double duty when you share it on social media or via email.

● Social media posts: Your social media posts should do more than advertise your Christmas deals. They should be engaging. Work in about three entertaining or informative posts for every post designed to sell.

● Email Marketing: When people sign up for your email newsletters, they’re telling you they want more of what you offer. So don’t disappoint. Send unique and strategically timed Christmas shopping deals to your email list.

● YouTube videos: Focus on a few products you want to push for the holiday season. Then, create videos promoting these products and post them on YouTube.

● Paid ads: If there’s ever a time to pay for ads, the Christmas season is it. Pay a little extra for targeted ads that put your brand in front of people likely to buy.

 

Provide a Stellar Customer Experience

Having great products and irresistible marketing materials is only the beginning of what you need to do to scale your dropshipping business for Christmas. When the orders start rolling in, you’ll have to provide outstanding customer service to boost your brand and create some word-of-mouth hype. As the positive reviews start rolling in, so will new orders.

When it comes to post-shipment customer service, TVCMALL has you covered. We test our products thoroughly, and most of our products have a one-year warranty.

 

Make Sure Your Supplier Is Able to Scale With You

An important part of successfully scaling your business during the holiday season is being prepared for an influx of orders. Make sure that your supplier is equipped to handle an increased flow of purchases and fulfillments. Since dropshipping relies on the supplier to fulfill orders for your business, it’s essential to trust your supplier with this responsibility.

 

TVCMALL’s equipped physical and organizational infrastructure provides our clients with peace-of-mind during busy times like the holidays, so they can rest assured that their orders will be successfully processed in a timely manner.

 

Recapture Holiday Shoppers Throughout 2024

Make the most of the season’s momentum by continuing the marketing push into 2024. Ask your new customers to sign up for an email list. Or better yet, create a unique promo during the Christmas season and offer a deal to those who sign up. Then, expand your marketing to other special days, such as Valentine’s Day and birthdays.

 

Christmas Is the Best Time to Scale Your Dropshipping Business

The Christmas season isn’t just a time to boost your profits. It’s also the perfect opportunity to grow your brand and carry that growth into the new year. After all, scaling your dropshipping business is a year-long effort. Growing your dropshipping business is even easier when quality products and reliable service from TVCMALL back your brand.