How X Is Changing the Marketing Landscape

Twitter is a social media marketing powerhouse. Wait a minute. We meant to say X. X is a great social media platform for marketing your e-commerce business.  

Online store owners can expand their reach on X when they create and share tweets. No, wait, we meant to say posts. When online store owners create and share posts, they can potentially reach any of X’s half-billion active users.

Needless to say, X has undergone plenty of changes over the past year. And if you’re still trying to wrap your head around it all, then you’ve come to the right place. In this article, the marketing whizzes at TVCMALL will share how the changes at X are shaking up the marketing landscape and what you can do to market effectively on X.

 

Paid Subscriptions Change the Conversation

Previously, Twitter issued a verification badge for famous accounts. The verification was practical; it greatly reduced imposters' impersonation of powerful voices. Verification also gave a boost to the visibility of accounts that were granted the blue verification logo.

X, on the other hand, replaced the verification system with a tiered system of paid subscriptions, a first for any social media channel. In addition to a slew of obvious ramifications, paid subscriptions for users impacted marketers.

For one, each successive level of membership translates into fewer ads for the user. Obviously, marketers have to work harder to reach these users. Fortunately for online store owners, estimates indicate that only about 40,000 X users have ponied up for the subscription services, although X keeps such figures under wraps.

Perhaps the most significant way that paid subscriptions on X are changing the marketing landscape is that marketers may decide to sign up for the Premium subscription to boost their own presence, adding to their overall marketing costs.

X wasn’t the first social media channel to launch a paid subscription option. Snapchat Plus began in June 2022. However, X subscriptions garnered more media attention. And Elon Musk’s well-known intentions to eventually make everyone pay for X is changing the marketing landscape.

 

Marketers Are More Cautious

When Elon Musk purchased Twitter, he promised to make it a safe haven for free speech. The changes he made, however, led to a spike in hate groups, fake accounts, and misinformation.

Perhaps the most game-changing shift was Musk’s decision to undercut the reliability of the Blue Verification Badge to note authentic brands. Previously offered free of charge to verified, prominent accounts, the Blue Badge is now bestowed upon any user willing to fork over the monthly fee. As a result, fake accounts appear legit and enjoy greater visibility.

Advertisers also soon discovered that their ads were appearing next to objectionable accounts despite ad settings designed to allow greater control over how ads appear. This and other changes on X have prompted big-name advertisers, such as Apple, Amazon, and Coca-Cola, to suspend their advertising.

Online store owners may want to stick to organic marketing on X. If you do decide to pay for advertising, keep an eye on how your ads appear on X.

 

Tips for Marketing on X

Use X Analytics

You can’t reach your destination if you don’t know where you’re starting. X Analytics is a tool to help you track how well your posts and ads are received. You can access X Analytics when you sign up for a free Professional Account on X.

 

Subscribe to X

We know any e-commerce entrepreneur needs to be mindful of their budget. Still, an X Premium subscription does come with perks that will help you market on X, such as:

● Ability to craft longer posts up to 25,000 characters.

● Ability to post longer and larger video files.

● Boosts in visibility across the platform.

● Blue Verification Logo

● Ability to send messages to other Premium subscribers.

● Post a Variety of Content

Gone are the days of short and sweet tweets. X allows you to post videos, photos, links, and even polls. So, post a variety of content and use X Analytics to see what works best for your X marketing campaign.

 

 

Use Hashtags

Hashtags have always been important on Twitter. Recently, though, X shows users content suggested content in addition to content they’ve followed or liked. Hashtags factor heavily into the algorithm that X uses to curate suggested content for its users.

 

Grow Your Online Store on X

It may not be called Twitter anymore, but X is still a great place to grow your online store and THRIVE.

It pays to be cautious when marketing your online store on X. Consider paying for the premium subscription, and pay attention to how your ads appear on the platform. Use X Analytics to measure your marketing success and make tweets—sorry, we mean tweaks—as necessary.

 

And when marketing on X boosts your online store to the next level, count on TVCMALL for reliable products, shipping, and service.