How to Use SEO to Drive Traffic to Your Store

When done right, search engine optimization (SEO) will drive a respectable amount of traffic to your website. Furthermore, SEO must become integral to your digital marketing strategy and not be treated as an afterthought. This is especially true if you're running an online store where customers will only find you on the web.

 

Of course, you shouldn't strictly rely on SEO to drive traffic, as that would be putting all your eggs in one basket. Many website owners have paid a hefty price for relying exclusively on Google search traffic. That's because Google regularly updates its search engine algorithms, often impacting websites profoundly.

 

It's not uncommon for websites with first-page rankings to drop off after a Google Core Update and then witness a substantial reduction in traffic. Therefore, it's best to diversify traffic sources to your website to avoid such a scary scenario. While you should never ignore SEO, consider investing in ads, social media campaigns, and influencer brand deals in tandem with your SEO efforts.

 

At TVCMALL, we want to see all our customers maximize the potential of their businesses and THRIVE! Your website or e-commerce store is an intangible asset that will only grow in value when your SEO and other digital marketing strategies are well-implemented. Below, we reveal everything you need to know about SEO and the key strategies you must apply. 

 

What is SEO, and how does it work?

 

SEO is an intricate process specifically for improving a website's visibility and ranking. Your ultimate goal is to boost the quantity and quality of your website traffic. This is achieved by having your website content rank higher for particular keywords and keyphrases. 

 

But this is easier said than done, as those new to SEO find it excruciatingly difficult to drive even a tiny trickle of traffic. To have any success with SEO, you must understand the following fundamentals of search engines and how they work:

 

●Crawling: Google and other search engines use bots known as web crawlers or spiders to thoroughly scan and index websites. When online content is updated, the crawlers will scour the web in an automated fashion.

 

●Indexing: All new content the crawler finds will be added to the search engine's database, known as the index. Think of the index as an enormous library where online content is stored and organized.

 

●Algorithms: When a user initiates a search query, the search engine algorithm rapidly probes the index for the most relevant result. The result is determined by criteria like the quality of the content, keyword usage, and the overall user experience, to name a few. 

 

What are SEO keywords?

 

SEO keywords are words or phrases users type in the search bar to find blog content, products, and services online. Words or phrases that enjoy high search volumes are better for SEO, as they will drive more traffic.

 

 

You'll use tools like Google Keyword Planner, Moz Keyword Explorer, or Semrush to find keywords relevant to the content you wish to create. These tools will reveal the search volumes and keyword difficulty so you can gauge the popularity of a keyword and how challenging it will be to rank for it.

 

If you pick the most appropriate SEO keywords for your content and optimize accordingly, you increase the odds of ranking higher on Google and other search engines. 

 

What are SEO strategies?

 

SEO strategies are plans for producing, optimizing, and promoting your content. The goal is to increase the visibility of your content so that you drive more organic traffic to your website.

 

 

How to increase traffic on your website with SEO?

 

Optimize your website for Google by applying the following tried and tested SEO strategies:

 

●Keyword Research: Use SEO keyword planners to find the most relevant keywords for your content.

 

●Content Creation: Produce content that's engaging, informative, and addresses the needs of your audience. If you connect with your audience, they will share your content with others, boosting your traffic.

 

●On-Page SEO: Thoroughly check your website's content, meta tags, and structure and make amendments if necessary. Ensure your content is written for humans and is not spammy, as Google penalizes pages with keyword stuffing.  

 

●Local SEO: Improve local search by including your name, address, and phone number on all local directories.

 

●Link Building: Make the effort to build high-quality backlinks from various credible websites to increase your website's authority and ranking.

 

●Site Optimization: Improve your website's speed, responsiveness, and user experience (UX). Ensure your website is mobile-friendly and that the user interface (UI) remains consistent across devices and display sizes.

 

●Analytics: Use analytics and monitoring tools to track all your website traffic, conversion rates, and user engagement. 

 

In Conclusion

 

SEO is essential for boosting your website's visibility and traffic. But SEO isn't easy, so you should consider hiring a specialist. After all, you have a business to run and don't want to get wound up with the minutiae of your website when a professional can handle this instead. Contact TVCMALL today to learn why we're the perfect partner for sourcing high-quality products from China.