How to Supercharge Your Traffic with TikTok Hashtags

TikTok is a great platform for connecting with your customers and getting the word out about your products. But if you don’t have a solid hashtag strategy, you risk getting lost in the TikTok weeds or, worse, making a bad impression on your audience. Find TikTok social media marketing success with our tips for using hashtags to boost traffic.

 

What are TikTok Hashtags?

TikTok hashtags are words or phrases creators put in the caption of the video. They are formatted with a hashtag (#) followed by a word or phrase that tells TikTok what your video is about. There are no spaces in a TikTok hashtag.

TikTok uses these hashtags to help users find videos they will love. Users can search for the hashtag. Or TikTok will feature videos with hashtags that match a user’s interests in the “For You” section of the app.

Creators use hashtags to boost traffic, increase their reach, and help users find their videos.

 

How to Find the Best TikTok Hashtags

Using the best TikTok hashtags is key to a successful social media marketing strategy. But finding them can be tricky. Below, we’ll list the best ways to find TikTok hashtags.

● Scout out your competitors. Keeping tabs on your competitors is likely already a part of your marketing strategy. Extend your research into which TikTok hashtags your competitors are using. Look at metrics such as shares, likes, comments, and follows. Make note of the hashtags on their most viewed videos.

● Make note of which hashtags businesses related to your niche are using. Take a look at businesses related to yours, which may not be direct competitors, to find hashtags related to your niche.

● Research your hashtags at tiktokhashtags.com. Using this site, you can find hashtags related to your niche. Tiktokhashtags.com will also show you the number of posts and views associated with each hashtag.

● Search for hashtags on TikTok. Using the search bar, type in words related to your niche. Then, take a look at the hashtags contained within the results. Don’t forget to make a note of the number of views posts have when researching hashtags.

● Sign up for a free account in the TikTok Creative Center. The TikTok Creative Center is the portal through which marketers can pay for advertising. But even if you don’t buy ads on TikTok, you can use the TikTok Creative Center for free to find trending hashtags.

 

Tips for Using Hashtags on TikTok

Once you have your list, you’re ready to start using hashtags to increase your visibility on TikTok. Below, we’ve collected tips for using hashtags so that you can THRIVE on TikTok.

● Use 3-5 hashtags per video. Keep in mind that your caption is limited to 4000 characters, including your hashtags. Your caption needs to pull double duty by including hashtags to help users find it and also by including an appealing description that will make users want to watch it.

● Use a mix of branded, niche, and trending hashtags. Use branded hashtags to increase awareness around your brand. Use niche hashtags that appeal to users who are already interested in your TVCMALL products. And finally, use trending hashtags that can relate back to your business as a way of attracting new customers who may not already use products like the ones you sell.

● Use only relevant hashtags. Too many creators stuff their content with hashtags unrelated to their content. Doing so will damage your trust with your customers.

 

Improve Your TikTok Hashtag Strategy

You’re never finished hashing out a hashtag strategy. Like all of your marketing efforts, keep track of how the hashtags you’re using are performing on TikTok and make changes accordingly. Trending hashtags, especially, change frequently. So, make sure you frequently update your hashtag list.

 

TikTok Hashtag FAQs

What is the 3 by 3 hashtag rule on TikTok?

The 3 by 3 hashtag rule on TikTok is a way to make sure your hashtags are relevant to your audience. It states that you should find hashtags that (1) relate to your audience, (2) relate to your product, and (3) relate to the problem your product solves.

 

Do TikTok hashtags work in 2024?

TikTok hashtags are still an important part of your marketing strategy on TikTok. Even more important, though, is creating content that entertains and educates your audience.

 

Supercharge Your Traffic with TikTok Hashtags

TikTok hashtags are powerful tools to make your social media marketing plan successful. When used correctly, TikTok hashtags can extend your reach and increase your sales.

First, though, you have to find the right hashtags for your business, and for that, you’ll need to look in a few different places. Start by scoping out your competitors and others in your niche. Look to tiktokhashtags.com to find information about how often specific hashtags are used. And finally, use free resources within TikTok, such as the search bar and the TikTok Creative Center.

After you find the best hashtags, use the tips we outlined above. Limit yourself to 3-5 hashtags that are relevant to your brand and niche. And also, use trending hashtags that relate to your content.

When you combine these TikTok hashtag tips with TVCMALL products, you’re sure to THRIVE.