How to Strategically Select Social Media Platforms for Your Cellphone Accessories Business

Social media marketing is a fact of life when you’re running a cellphone accessories business. The tough part is figuring out the social media platform in which to invest your time, energy, and, of course, money.

There are just so many—hundreds, actually. And even if you narrow your search down to the most popular, you run the risk of draining your marketing budget without reaching your goals.

What’s a cellphone accessories business owner to do? You don’t need to get mired in overanalyzing your social media marketing choices. Simply run through the questions we’ve listed below to strategically select social media platforms for your cellphone accessories business.

 

What Are My Goals?

Okay, obviously, you want to increase sales for your dropshipping business. But social media marketing isn’t that simple.

Surprisingly, increasing sales isn’t the number one reason marketers use social media. According to Sprout Social, 70% of marketers use social media marketing to increase brand awareness.

This makes sense when you remember that customers need to trust you before they buy from you. In their minds, all sorts of things can go wrong after they order. No matter how awesome your cell phone cases or earphones from TVCMALL are, customers won’t buy from you if they don’t think you’re legit. Trust and brand awareness go hand-in-hand.

In addition to increasing brand awareness, other reasons to use social media include:

● Increasing sales

● Increasing engagement

● Growing your brand’s reach

● Increasing traffic to your website

 

Who Is My Target Audience?

This is a big one. Different social media platforms appeal to different demographics. The most well-thought-out social media marketing plan is worthless if your customers aren’t around to see it.

Answer the following questions about your target audience:

● How old is my average customer?

● What gender is my average customer?

● How much money does my average customer make?

● How educated is my average customer?

● In which country does my average customer live?

Dig deep to find out as much information about your customers as possible. For example, according to Demand Sage, about half of smartphone users in the U.S. own an iPhone. In China, the market share for iPhone is only 20%. And according to Exploding Topics, iPhone users have a higher salary than Android users. And consider this: among Android users, Samsung is the most popular brand of smartphone.

 

What Are My Resources?

A lot goes into using social media marketing for your dropshipping business. In addition to top-quality products from TVCMALL, you’ll need to spend your time, energy, and money on a variety of marketing tasks, such as:

● Creating written, visual, and/or video content.

● Purchasing paid advertising.

● Social media management tools.

● Replying to comments and messages.

● Setting up business accounts on platforms.

● Learning how to navigate unfamiliar platforms.

 

According to Statista, most marketers spend 1 to 5 hours on social media. But 10% spend up to 20 hours. Carefully consider all the tasks that go into effectively marketing your dropshipping business on social media. Then, assess how much resources you’re willing to invest in social media marketing your cellphone accessory business.

 

Align Your Goals, Audience, and Resources with Social Media Platforms

Now that you’ve written down in detail the answers to the above questions, it’s time to find the best social media platforms for your cellphone accessory business. While you have hundreds of options, narrow down your search to the top 20 or so social media platforms.

Each platform is unique in terms of the type of content users share, the demographics of its users, and the way its users behave. Below is information about three popular social platforms for marketers.

● Facebook is still the largest social media platform, with almost three billion users. Every age group is well-represented on Facebook, but its largest age group is 25 to 34 year olds. Facebook supports a wide variety of content, including videos, and also has active groups.

● TikTok is an effective social media marketing platform for brands. Half of TikTok users credit the app with helping them make a purchase. And 73% report feeling more connected to brands they see on TikTok.

● WeChat is the most popular social media platform in China, with over a billion users. About 22% of users on WeChat are 31 to 40 years old. It’s also a great platform for businesses since it supports in-app payments, and half of its users follow up to 20 businesses.

 

Get Started with Social Media Marketing for Your Cellphone Accessories Business

Social media is an essential piece of the puzzle when it comes to dropshipping success. Don’t let overwhelm prevent you from taking the plunge on social media marketing for your cellphone accessories business.

Ask yourself some basic questions. Identify your goals and your target audience. Honestly assess how much time, energy, and money you have for social media marketing. And use your insights to research the best one to three social media platforms for your online business. From there, be consistent in your marketing efforts, and you’re sure to THRIVE.