How to Sell on TikTok 2024

TikTok is the go-to social media platform for e-commerce. It’s where impulse shopping meets the mighty math of consumer data to create an irresistible retail experience. There’s even a trending phrase to describe TikTok's temptation: “TikTok made me buy it.”

All of that is to say, if you’re looking for e-commerce success, TikTok is where you’ll find it. In this article, the marketing whizzes at TVCMALL will give you the skinny on how to sell on TikTok.

 

Table of content:

Open a Pro Account on TikTok

Set Up a TikTok Shop

Research Your Audience

Create Relatable Campaigns and Videos

Use These Strategies to Get Your Video on TikTok’s For You Page

Wash, Rinse, Repeat Your TikTok Marketing Strategy

Interact with Your Audience

Additional Tips to Sell on TikTok

Increase E-Commerce Sales with TikTok

 

 

Open a Pro Account on TikTok

If you haven’t already done so, open a TikTok Pro Business account. Doing so will give you access to important information about your video’s performance. You’ll also be able to include your business’s contact information and website, along with links to your online store.

 

Set Up a TikTok Shop

TikTok was the first social media channel to integrate an e-commerce platform into its architecture. That means users don’t have to leave the app to shop and make purchases. And it works; half of TikTok users are willing to make in-app purchases.

You can create a fully integrated presence when you set up a TikTok Shop. You can use your TikTok Shop to create live shopping experiences or upload videos with embedded links to your products. With a TikTok shop, you can create a centralized place where TikTok users can browse, learn more, and buy your TVCMALL products.

Note that TikTok Shop is available in the United States, United Kingdom, and select countries in Southeast Asia. For more details and to find out if you’re eligible to open a TikTok shop, check out TikTok’s Business Help Center.

 

Research Your Audience

With your business account and TikTok shop in place, it’s time to research your target audience. Through consumer research, you can find the brands your target audience is already interacting with. You can also identify the hashtags, challenges, and trending topics that they are participating in.

 

Create Relatable Campaigns and Videos

Now, you’re ready to start your first TikTok campaign and create some videos. When it comes to marketing, it’s always best to have a plan. That’s where your campaign comes in. A TikTok marketing campaign is simply an organized strategy to reach specific sales goals.

TikTok videos, along with their associated hashtags and challenges, are your tools for reaching your campaign goals. Use these tips for creating your TikTok campaigns and videos:

● Be real and have fun.

● Don’t be salesy.

● Tap into cultural trends that your audience cares about.

● Get creative with sound and effects.

● Include an onscreen call to action.

● Keep it simple.

 

Use These Strategies to Get Your Video on TikTok’s For You Page

With your audience profile in hand, you’re ready to upload videos. Use the following strategies to make your TikTok videos appear on your target audience's For You page.

Hashtags

Now’s the time to cash in on the audience research you did earlier. Use trending hashtags that are relevant to your audience and compatible with your video. Also, create branded hashtags for your brand in general and also for your current TikTok campaign.

Video Sound and Captions

TikTok’s algorithm uses video information when determining which videos to place in a user’s feed. So, make sure your video’s sound and captions include keyword phrases to help TikTok figure out what it’s about.

 

Wash, Rinse, Repeat Your TikTok Marketing Strategy

Pay close attention to the analytics included with your TikTok Pro account. Use it to figure out which TikTok marketing strategies work best. You can learn everything from the best posting times to the most successful hashtags. When you know what works, it’s just a matter of steadily honing in to find the winning TikTok marketing strategy.

 

Interact with Your Audience

Put the “social” into social media. Respond to and interact with your audience. Respond to comments on your videos and thank users when they share your content. Take it a step further by interacting with content aligned with your target audience.

 

Additional Tips to Sell on TikTok

Hey, we could write a book on how to sell your products on TikTok. In addition to the above tips, here are a few more quickies:

● Research Your Competitors: Know which hashtags they’re using and what their follower count is.

● Get a Boost with Influencer Marketing: Influencers with a smaller following will be less costly, and their smaller audience is more likely to convert.

● Encourage User-Generated Content: Use challenges to encourage users to create content and include your branded hashtags. Consider offering a prize or other incentive.

 

Increase E-Commerce Sales with TikTok

TikTok is an all-in-one social media platform ripe for increasing your e-commerce sales. Using TikTok for marketing, you can attract customers and create a complete shopping experience tailored to your target audience. And, most importantly, you can use the analytics included with your Pro account to find your TikTok marketing mojo. Your online store will THRIVE when you learn how to sell TVCMALL products on TikTok.