How To Build Customer Loyalty

Loyal customers are a foundational building block of a successful e-commerce business. They increase revenue, promote your brand organically, and provide valuable feedback that allows you into the mind of your current core clientele. To learn more about why customer loyalty is important, check out this article 

 

But how do you build customer loyalty? In this article we’ll explain how you convert brand new and relatively new purchasers into loyal customers that you can rely on as you continue to grow your business. Here are the best ways to build customer loyalty:

 

Provide exceptional customer service

Providing quality service is the most accessible (and important) way to build customer loyalty. Make sure your customers feel taken care of throughout the entire purchasing process to build loyalty over time. If your customer has an issue with a product that didn’t meet their needs, address the problem immediately and do not be afraid to overcompensate. Issuing a full refund now could end up netting you thousands of dollars in return customer purchases over the next decade.

 

On top of this, make sure your customer service is constantly improving. Measure your customer satisfaction with feedback surveys and set goals for your customer service department. Allocating resources to improve your customer service training can help you earn more in the long run, justifying the investment up front.Create a loyalty program

Show your customers you appreciate their business by creating a loyalty program. This added value justifies your customers’ purchases, incentivizing them to come back, while simultaneously building good will for your brand. The perks you give out will most likely bring in added value in the long run by building customer loyalty.Communicate your company values

Connect your company values with everything you do, and your customers will notice. By communicating your core values clearly, you build a more personal relationship with each customer, allowing them to connect with your brand on a deeper level.

 

Start a referral program

Referral programs not only bring in new business, they also help grow a connection between a brand and its current customers. By recommending your brand, your current customers will develop a vested interest in your company on a deeper level, building customer loyalty.

 

Use customer data to your advantage

Use a customer data platform to remember and autofill your customers preferences and past orders, making it easy for them to return for repeat purchases. When your customer’s order is already filled in and all they have to do is click purchase, they will be strongly encouraged to return and buy again. Another way you can use customer data to gain loyalty is by sending automated happy birthday emails and discounts on their specific birthday to let customers know you value them.

 

Engage with customers on social media

Connecting with your clientele on social media helps build a stronger bond beyond just the transaction. Follow up with customers to make sure they’re happy with their product, appeal to them with personal suggestions based on their past purchases, and offer deals, discounts, and giveaways to show their loyalty is appreciated. Make sure that you are active on all social media channels to maximize outreach efforts, as an omnichannel presence can elevate your brand above your competitors.

 

Any effort you can make to connect with your customers will help build loyalty. Follow these tips to gain customer loyalty that you can build your business around for years to come. Looking for more guidance on growing a successful company? Check out our blog for more helpful tips on how to optimize your business for success.