Dos and Don’ts of Using Influencers to Promote Your Online Store

They say it’s a small world. But it seems awfully big when you want to spread the word about your products to 4.8 billion social media users. You can give your online store’s reach a boost when you collaborate with an influencer. In this article, the marketing experts at TVCMALL share the dos and don’ts of using influencers to promote your online store.

 

What Is Influencer Marketing?

An online influencer is someone who has developed a social media following and is regarded as an authority in his or her niche. Influencer marketing is using an influencer’s reputation to promote your TVCMALL products to a larger social media audience.

 

 

Don’t Underestimate the Power of Influencer Marketing

The right influencer comes with a ready-made audience. Collaborating with the right influencer can increase your brand’s exposure exponentially. One study found that influencer marketing has a higher return on investment than most other marketing strategies. Researchers concluded that focusing on influencer marketing could increase engagement by 16.6%.

 

Do Select an Influencer That Shares Your Values

Remember, your brand is the most important asset you have. For that reason, make sure you select influencers that share your values. Thoroughly research any potential candidates by watching several previous videos. Also, perform a Google search of their name. And don’t forget to look for mentions of them on social media.

 

Don’t Tell Influencers How to Do Their Jobs

Influencers are creators. They’ve developed their unique style and voice. And guess what? It works for them; otherwise, you wouldn’t be interested in working with them. So, let them do their thing.

 

Do Provide Some Guidance

While you want to give influencers creative control, it’s okay to give them some guidance to help your products win over their audience. For example, you can ask influencers to hold your product, demonstrate specific features, or provide specific information.

 

Do Make Proper Introductions

In your introductory email, demonstrate that you’re familiar with the influencer’s work. If appropriate, congratulate him or her on a milestone achievement. Introduce yourself and your product. And explain how your product relates to the influencer’s niche and audience. Finally, make a specific ask.

 

Don’t Limit Yourself to Mega-Sized Influencers

It’s tempting to go after influencers with millions of followers. However, collaborations with influencers that have smaller audiences can sometimes be more beneficial. Smaller audiences tend to convert more than larger audiences. Also, influencers with a smaller following may be more open to collaborating.

 

Do Communicate Clearly

Once an influencer agrees to work with you, lay out the specifics of what you expect. Include instructions on how you want the influencer to present your product, specific information you want them to share, and dates by which you want the content to be released. Remember that you’re collaborating with the influencer. So, be open to the influencer’s thoughts and ideas.

 

Don’t Mislead the Audience

In addition to potentially breaking laws, you run the risk of alienating consumers if you try to mislead the audience. Influencers are obligated to be transparent about being compensated for endorsements. Additionally, audiences can spot a fake. So, make sure the influencer you pick is genuinely excited about your brand.

 

Do Compensate Influencers Fairly

As an online store owner, you understand how much time goes into content creation. Likewise, influencers invest time, energy, and their own funds into creating content and building a following. Make sure you compensate influencers fairly. Some influencers may collaborate in exchange for free products, while others may have a monetary fee. Regardless of how individual influencers want to be compensated, be prepared to pay something in exchange for their services.

 

Don’t Fail to Measure Results

Influencer campaigns are no different from your other marketing efforts. You need to track your results so that you can measure your ROI. One effective way to do this is by giving the influencer’s audience a special discount code. You can track how often the code is redeemed and compare your results to the number of the influencer’s following and views.

 

Use Influencer Marketing to Boost Your Brand

The above tips will guide you as you explore the benefits of influencer marketing. The online digital landscape is a massive place. Influencers make the digital world more accessible by building a community of users around their niche. Your online store will THRIVE when you add influencer marketing to your strategy. When you use influencers to grow your community, you’ll find it’s a small world, after all.