Discovering Instagram Hashtags: 7 Tips for Viral Content

About 2 billion people per month use Instagram, and 44% of them use Instagram to buy products. It’s no secret that building a strong presence on Instagram will boost your brand and increase sales. Using hashtags is a key piece of the puzzle to growing your online business on Instagram.

In fact, you need to wield Instagram hashtags like a pro if you want your content to go viral. You already know that’s not as easy as it sounds. From trending hashtags to niche hashtags to relevant hashtags, these key phrases denoted by the pound sign are a big part of Instagram’s algorithm.  

Here, at TVCMALL, we’ve collected the best tips for using Instagram hashtags for viral content.

 

1. Use Hashtag Generators

Use a hashtag generator to find hashtags relevant to your niche. For example, the Keyword Tool will give you hashtag suggestions for any keyword you input in the dialog box. It will even provide some valuable information for free, such as the statistics for a small number of those hashtag suggestions. You can also try All#ashtag.com or Hootsuite’s hashtag generator.

 

 

2. Research Trending Hashtags

Use trending hashtags on your content. Yeah, we know. This obvious tip isn’t as easy as all that. Trending hashtags change daily. Furthermore, many trending hashtags have nothing to do with your niche. Or even worse, they’re trending because they refer to a controversial topic that you want to steer clear of.

All that being said, there are ways to use trending hashtags effectively to promote your content. First, identify which hashtags are trending on Instagram.

Try using the Trending Hashtags tab at Inflact. Inflact maintains a dynamic list of trending Instagram hashtags that you can access for free.

 

3.  Use the Instagram Search Bar

You can find out valuable information about hashtags from within your Instagram account using your web browser. Use the search bar to research potential hashtags. The results will return a list of related hashtags and the number of posts that use them. Be sure to include the hashtag (#) in your search.

 

 

 

4. Create an Instagram Business Account

Creating an Instagram business account is free and comes with added benefits to help your content go viral. When you create your Instagram business account, you’ll gain access to information, such as hashtag analytics.

You’ll also be able to easily see the stats for specific content you’ve created. You can use this information to find the most successful Instagram hashtags for your online store.

 

5. Use Different Types of Hashtags in Each Post

The Instagram hashtags you use for your business can be roughly separated into three categories. You’ll want to use a hashtag from each category for the best results.

Branded Instagram Hashtags: These hashtags refer directly to your brand. For example, Coca-Cola uses the hashtag %Shareacoke in their campaigns. You can even create a branded hashtag that doesn’t have your brand name, such as Domino’s Pizza’s #letsdoluch.

Niche Instagram Hashtags: These hashtags refer to your products or industry. For example, #samsungcase.

Trending Hashtags: These are the hashtags that have wide appeal and refer to current topics, such as holidays or seasons. An example is #christmasdecorations.

 

6. Use Big and Small Hashtags

We’re not talking about how many characters are in a hashtag. We’re talking about how many posts are using each hashtag.

Hashtags associated with many posts, such as #gaminglife, with almost 4 million posts at the time of this writing, are more difficult to rank for. On the other hand, #gamingdesk has about 60,000 associated posts. Mixing big and small hashtags in your content will help people find your posts.

 

7. Use a Hashtag to Run an Instagram Contest

The more activity there is around your Instagram business account, the greater the chances your content will go viral. Running an Instagram contest with a branded hashtag is a great way to create that kind of buzz.

For example, you could run a photo contest in which users post their most stunning iPhone 15 photo. You can create a custom, branded hashtag your audience can use in their posts. Viola, you’re on your way to viral content. Just make sure you offer a prize worthy of the excitement you’re trying to generate, such as a free TVCMALL product from your online store.

 

Go Viral with These Tips for Using Instagram Hashtags

Instagram hashtags are key to achieving viral status on Instagram. These Instagram hashtag tips will help you get there.

But if there’s one magic bullet for going viral (or anything, for that matter), it’s persistence. Consistently use these tips for Instagram hashtag success, and you’ll THRIVE in no time.