7 Useful Tips to Win Over E-Commerce Customers in 2024

It’s hard to make your business stand out in the ultra-competitive e-commerce landscape. All businesses, but especially new businesses, struggle with the seemingly impossible challenge of winning over new customers. Unfortunately, your product alone can’t do the heavy lifting to attract new buyers. Like all good sales people, you must convince your customers that they need your specific product using advanced marketing tactics. Here are 7 useful tips to follow to win over new e-commerce customers in 2024:

 

1. Try social media automation.

Use automation to post regularly at high-traffic times of day. Try using an omnichannel automation platform to simplify this process and manage all of your social media platforms on one single interface. Making yourself visible to customers wherever they shop the most will increase brand awareness, which can in turn make shoppers more likely to choose your business over competitors’.

 

 

2. Use targeted marketing.

There are a lot of customers on the internet, so you'll have to be specific in your efforts. Find out the location, demographics, and behaviors of your customers to meet them where they are. For example, you might find through your research that your lightweight clothing brand sells primarily to athletes. In this case, you might want to run social media ads that use algorithms to specifically reach athletes and physically active individuals. You may also consider advertising on sports-centric social media accounts and websites and consider sponsoring a sports-focused or athletic influencer to market your product to a wider audience.

 

3. Focus on customer support.

Good customer support can go a long way in winning over new customers, but more importantly, bad customer service can be detrimental to the effort. Be generous with refunds and returns, as the goodwill could mean much more in the long run than the sale in the moment. Make sure your attendants are readily available and aptly prepared, as they are a frontline reflection of your company and its values.

 

4. Master content marketing.

Use SEO best practices to improve your page ranking and drive traffic to your e-commerce site. Make sure your site is mobile-friendly, as Google is now using mobile-first indexing, making a smooth mobile user experience more important than ever before.

 

5. Take advantage of email marketing.

Follow email marketing best practices such as including a snappy subject line and a clear call to action (CTA) to win new customers over via email. Use email marketing to offer attractive discounts, provide free insights, announce product releases, and address abandoned carts (as reminders can be a valuable tool for closing those sales).

 

6. Offer promotions and discounts.

Check out what your competitors are offering, and present your new customers with a better offer. Price is an eternally important factor that can usually bring in some additional business. First-time buyer discounts can help you bring in that business as well, without having to promise that same price for future purchases.

 

7. Use testimonials.

Use customer testimonials on your website to put your new customers’ fears and concerns aside. Hearing from peers is always useful for engaging new customers, which is why you should encourage customers to share their experiences on social media as well.

 

Follow these recommendations to win over e-commerce customers in 2024, and visit our blog for more tips on how to optimize your e-commerce brand and help your business thrive in the new year.