5 Ways To Help Your Brand Stand Out

Creating a retail business has never been easier than it is now, thanks to online marketplaces and the opportunity the internet offers to advertise and deliver to customers all over the world. But with great accessibility comes great competition. You may be finding it difficult to push your brand to the forefront of a very crowded market. But with some thoughtful strategy, you can help your brand stand out in the crowd of competition.

 

5 Tips To Help Your Brand Stand Out

 

1. Don’t be a copycat.

“Be original” may seem like an obvious piece of advice for a new brand, but in an age in which copycat products are everywhere and companies are quick to take advantage of popular trends, daring to be original can go a long way to set yourself apart from your competitors. From the products or services your business provides, to the way in which your company operates, to the style of marketing you use to reach your customers, consider what aspects of your brand are unique that you can bring attention to. Celebrate those aspects in your marketing.

 

2. Create shareable content.

One way to help increase brand awareness so that your company stands out from competitors is to create shareable content that aligns with your company’s interests or areas of expertise. That content can be inspirational, informative, or entertaining, and it can come in the form of blog articles, social media posts, e-newsletters, and even branded merchandise. The more your brand is being passed around to others, the more it becomes a recognized name. Sharable content is just one way you can increase brand awareness. For more ideas, check out 5 Ways to Increase Brand Awareness.

 

3. Create a great customer experience.

The customer experience is an important factor not only in appealing to prospective customers, but also in motivating those customers to return time and time again. A number of factors contribute to a customer’s experience, from customer service, ease of purchase, return policies, and product quality, to branding, messaging, and the overall feeling a customer is left with after purchasing from a brand. How might your company create an engaging and satisfying customer experience from beginning to end in a manner that fits your brand? Take time to build out a customer experience strategy that uniquely suits your brand.

 

4. Give them the feels.

Tying into creating a great customer experience, some of the most successful brands today incite specific feelings and emotions in their customers. The feelings these brands strive to elicit, however, vary depending on each brand’s products or services. For example, Nike invokes motivation in its customers with its “Just do it” branding. Makeup brands aim to make their customers feel confident. Charities hope to invoke empathy in their audience to increase donations. Consider how you want your products to make your customers feel, and instill that feeling in your branding - from slogans, to advertisements, to social media pages, to product packaging, and more.

 

5. Get involved in a cause you believe in.

A brand’s social consciousness has become a common factor modern consumers are taking into consideration when deciding where to spend their money, and this doesn’t seem to be a trend that will go away any time soon. According to Cone Communications’ Millennial CSR Study, “More than nine-in-10 Millennials would switch brands to one associated with a cause.” Whether it be through eco-friendly and sustainable practices or give-back programs that make a difference in communities around the world, consumers are looking for companies that take initiative in building a better future. Getting your brand involved in a cause you believe in (bonus points if it compliments the products or services you provide) doesn’t only help you appeal to a broader audience, it also has the potential to make a significant difference in people’s lives. Who doesn’t want to be a part of that?

 

For more ideas on how to help your new brand grow and thrive, check out How to Choose The Right Products to Sell in Your Online Store, 5 Ways to Build Customer Trust, and How to Boost Online Sales. And if you’re looking for customizable branded products to add to your new business’s offerings, TVCMALL is here for all your supply needs!

 

Statistics Reference:

“2015 Cone Communications Millennial CSR Study.” CONE Communications, 2015, http://conecomm.com/2015-cone-communications-millennial-csr-study/