2024’s Top 3 Social Platforms for Small Businesses

You can’t be everywhere at once. So, while there are dozens of social media platforms out there, it’s best to market your small business of mobile phone accessories on just a few. By focusing on the top three most popular social media channels, smart business owners can focus their resources on creating more successful campaigns. In this article, we at TVCMALL lay out the top three social media platforms for small businesses.  

 

Social Media Marketing Tips for Small Businesses

Consumers expect to find brands on social media. According to Oberlo, 75% of consumers use social media to research brands and products. Your customers will likely go to the top three social media sites to research your products and research your small business. Social media marketing will help you manage your brand reputation and reach new customers. Use the following tips to make the most of all your social media campaigns.

● Create a business account on each platform and completely fill out your profile, including your website.

● Use a social media monitoring app to track mentions and sentiments across platforms.

● Create a detailed social media marketing campaign and calendar for each platform.

 

Facebook

Facebook is still king when it comes to social media marketing. With over 3 billion monthly users, Facebook draws a diverse demographic. According to Statista, just over 50% of users are aged 18 – 24. However, 25% of its users are 45 – 64. And more than 11% are over 65.

More than 200 million businesses have a presence on Facebook, and for good reason. Besides the social giant’s massive audience, Facebook has diverse marketing options for businesses. Whereas other social channels work best with one type of content over another, Facebook’s audience loves all types of content, from videos to links to polls. Marketers can keep their presence fresh with a variety of posts.

● Posts with photos have the highest engagement rate.

● Host a live stream to engage with your audience in real-time.

● Create a Facebook event to launch a new product, host a Q&A session, or create a live tutorial.

 

Instagram

Instagram is the social media capital of influencer marketing. According to a HubSpot survey, 72% of marketers turn to Instagram for effective influencer marketing, and for good reason. Instagram has the highest return on your influencer marketing investment.

Instagram’s sweet spot when it comes to demographics is females in the 16-34 age range, with 44% of this group ranking it their favorite social media channel, according to Hootsuite. A full one-third of Instagram users are in Asia, with 223 million users in India. Almost half of Instagram users jump on the app to research brands and make purchases.

● Tag your products in your posts so that customers can click and shop right away to increase sales by up to 37%.

● Increase engagement by using carousels, which are posts with multiple photos.

● Boost shares by posting engaging Reels in Instagram.

● Drive engagement by posting Stories. More than half of users report jumping to a brand’s website after viewing their Story.

 

TikTok

TikTok started out as a platform on which young people could upload videos of themselves dancing or singing. Like all social media platforms, TikTok quickly grew to include more original content, and brands jumped on the wagon to promote their products. Today, TikTok is a top social media platform for marketing and selling products.

TikTok has evolved into a platform in which users can research, browse, and buy without leaving the app. For this reason and more, TikTok is a top social media channel for smart businesses. Millennials and Gen Z users make up most of TikTok’s demographic. With more than a billion monthly users in over 200 countries, TikTok’s reach makes it a top social platform for small businesses of mobile phone accessories.

TikTok Shops makes the social media platform a standout channel for small business owners. According to TikTok, 70% of users discover new brands on TikTok.

● Create a TikTok Shop page featuring your products.

● Create a Live Shopping experience to boost engagement.

● Source your products from TVCMALL, where we offer support for integration with TikTok Shops.

● Use branded hashtags.

● Encourage user-generated content using contests and promotions. One survey indicates that 86% of users trust UGC more than influencer marketing.

 

THRIVE as a Small Business of Mobile Phone Accessories from TVCMALL

Focusing your marketing efforts on the top three social platforms for small businesses will bring you success in 2024. Facebook is still the top dog when it comes to marketing because it’s the largest channel with the most diverse audience. However, Instagram is the go-to place for influencer marketing. TikTok is quickly catching up, though, with its in-app purchasing platform.

You can find success on all three when you create a well-thought-out marketing campaign and calendar. Tracking data such as your posts' performance and your brand’s social media mentions will help you stay ahead of the game. And partnering with TVCMALL for your product needs will cement your reputation as a quality brand.